NEW YORK—Prevent Blindness has declared July as Dry Eye Awareness Month in an effort to educate the public on dry eye, which the National Eye Institute reports affects nearly 16 million Americans. To further its efforts, Prevent Blindness has put together a variety of resources including fact sheets and shareable social media graphics, available in English and Spanish, as well as a dedicated web page. In addition, Prevent Blindness has released a new episode of the Focus on Eye Health Expert Series, “Dry Eye and Meibomian Gland Dysfunction (MGD),” featuring April Jasper, OD, FAAO, Advanced Eyecare Specialists.

Independent ECPs are getting involved with Dry Eye Awareness Month, too. July is only just beginning, so there’s still plenty of time to get involved—take a look at how some indies have set aside social media posts for Dry Eye Awareness Month, and feel free to get inspired.

Spectrum Eye Center in Pinehurst, North Carolina, shared a post that included important facts about dry eye and how it can be managed. Image via myspectrumeyes on Instagram

In Elmwood Park, Illinois, Haris Dzubur, OD, of Melrose Eyecare Center, celebrated his first dry eye patient: his mom. Image via okodryeye on Instagram

Tayani Institute, with multiple locations in California, took a moment to shed some light on dry eye syndrome. Image via tayaniinstitute on Instagram

Atlantic Eye in Eatontown, New Jersey, encouraged patients to call the office and schedule an appointment if they are experiencing dry eye symptoms. Image via atlanticeye_nj on Instagram

Eye Care Specialists with multiple locations in Pennsylvania reminded patients that they are here to help those experiencing dry eye symptoms. Image via eyecarespecialists703 on Instagram

In Abilene, Texas, Amplified Vision also encouraged patients to schedule a dry eye appointment. Image via amplifiedvisionabilene on Instagram

Jason Holton, OD, owner of The Eye Studio in Red Deer, Canada, sat down for a detailed video explaining how to provide relief for dry eye. Image via theeyestudio_ca on Instagram