NEW YORK—The back-to-school season has arrived. While some students are already in the classroom, plenty of others don’t get started again until after Labor Day. So there's no time like the present to squeeze in those back-to-school eye exams—and it’s up to ECPs to remind parents about the importance of getting their children’s eyes checked even if they've already started the school year. This week, we’re taking a look at a few inspiring social media posts that do just that.

The team at Clear Horizon Eyecare in Plainville, Connecticut, reminded parents that even young kids benefit from a back-to-school eye exam. Image via clearhorizoneye on Instagram

The team at Specs Family Optometry in Saratoga, California, showcased some new-in children’s frames to help bring the excitement for the back-to-school season. Image via specsfamilyoptom on Instagram

Spectacle Optometry in Anaheim Hills, California, is giving a special gift basket to one lucky kid who comes in for their back-to-school eye exam—a great way to help kids get excited about school and their eye exam. Image via spectacleoptometry on Instagram

Sharon City Eyeworks in Sharon, Pennsylvania, combined back-to-school eye exams and National Eye Exam Month as the perfect opportunity to remind parents about annual eye exams. Image via sceyeworks on Instagram

In Lexington, South Carolina, Envision Family EyeCare reminded parents that visual learning makes up about 80 percent of a child’s learning—underscoring just how important it is to make sure kids eyes are at their full health. Image via envision_family_eyecare on Instagram