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NEW YORK—Brick and click software resource ShopKeep offers a getting-down-to-basics small business guide for startups—but the ideas are useful even for long-term small business owners. The free guide can be downloaded here. In addition, ShopKeep site's Small Business Hub offers a roster of resources that can be helpful on topics ranging from operations to merchandising to learning how to offer gift cards to customers. While the site offers advice and expertise for all types of businesses, retail and small service businesses can learn, too, and connect via text or webinar with experts.