For the unprecedented coronavirus pandemic, many independent retailers and ECPs are reeling from painful decisions to temporarily close their businesses or process what to do in the case of a prolonged shutdown and the COVID-19 impact on sales. With social media an essential communication and marketing tool for all businesses, Facebook has amped up several COVID-19 resources on its own Business Resource Hub. The special site is designed to help small business “manage through and build resilience” during the COVID-19 outbreak.
Facebook for Business’ overall advice:Keep yourself safe and informed
Stay in touch with your customers
Try hosting online events
Prepare a customer service plan
Provide a list of FAQs (frequently-asked questions)
Facebok also talks about its Small Business Grants Program to provide cash grants and ad credits. It also offers a Small Business Resilience Quick Action Guide and a Business Toolkit, both downloadable from the site.