Do You Know About Google’s Retail Resources?

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NEW YORK—So it turns out there are a range of resources which Google offers to small businesses. On a special section of its site, Google for Retail shows you how to make best use of Google’s tools. Currently, a Playbook for Holiday Sales illustrates and explains how retailers can drive both in-store and online contact from consumers. There are multiple step-by-step guides, which you can also download, such as the Merchant’s Beginner’s Guide and one on Getting Started with Google Shopping Campaigns which tells users how to maximize their Google search dollars.

The resource-rich site, also offers some simple approaches to explaining how retailers of different types can determine the best way to learn what they need from a “digital coach.”