NEW YORK—Ever feel that the world of social media has expanded so much that you and your team might need a refresher course on it? A new, handy Social Media Pocket Guide for business is available for download at no charge from Khoros, the company that helps others with digital customer experience and engagement. The company works with some of the world’s largest brands but the Pocket Guide has great advice for businesses of all sizes and its site offers resources for many aspects of enhancing customer relationships.

The 32-page Pocket Guide explains how to build brand awareness via social media and also how to drive engagement and participation from followers. It offers a brief history of the major platforms as well as emerging ones and explains the differences among them.

The Guide also explains key measurement and performance metrics, how to make those more valuable and how to monitor engagement and conversations across platform channels.