VM Video: A Collection of Relevant Videos Chosen By Our Staff



Sold-Out EyeRock Show Energizes New Eyes

Optical suppliers, retailers and rock music lovers joined together during International Vision Expo East for EyeRock a benefit concert supporting New Eyes for the Needy, a non-profit organization focused on providing prescription eyeglasses to the poor. The sold-out show was performed by the EyeRock Band, composed of musicians from the optical industry, and was held in the legendary Hard Rock Cafe in Times Square, with close to 700 people in attendance. Guest performer and Grammy-nominated singer and songwriter, Lisa Loeb, also volunteered her talents, and the audience sang along with some of her classic songs. Optometry students, guests of National Vision, one of the main sponsors of the event, rocked the night away until the wee hours.


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02:59

Sold-Out EyeRock Show Energizes New Eyes

Optical suppliers, retailers and rock music lovers joined together during International Vision Expo East for EyeRock a benefit concert supporting New Eyes for the Needy, a non-profit organization focused on providing prescription eyeglasses to the poor. The sold-out show was performed by the EyeRock Band, composed of musicians from the optical industry, and was held in the legendary Hard Rock Cafe in Times Square, with close to 700 people in attendance. Guest performer and Grammy-nominated singer and songwriter, Lisa Loeb, also volunteered her talents, and the audience sang along with some of her classic songs. Optometry students, guests of National Vision, one of the main sponsors of the event, rocked the night away until the wee hours.

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03:17

"We See" Child Health Project Helps People See...

SOWETO, South Africa-Now that it's been in operation for over a year, the "We See" Child Eye Health Project has proven effective at helping some of the six out of ten children in South Africa with reduced vision who need glasses but don't have them. "The teacher legitimized that they were actually performing better in school," said Matthew Alpert, OD, after returning to Soweto to see the success of the project. "As a company whose mission is to help people see, we also want to help people see what's possible," said Jill Novelo, manager, VSP Global public relations. "Our goal is to help provide eye health services to 30,000 children over a three-year period to reduce uncorrected visual impairment issues by 90 percent." Nike Vision South Africa's managing director Grant Hoyle said, "We now have a fixed venue. If you look at how quickly that transition has taken place, it's a credit to all the partners involved and how genuine they are in wanting to see this happen." Watch the video to see what's been achieved by the "We See" Child Eye Health Project partners-VSP Global, Nike Vision, Optometry Giving Sight, and the Brien Holden Vision Institute-and why Alpert predicted, "the sustainability of the clinic cements the foundation of us being able to bring this to even more communities across the globe."

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