AURORA, Colo.—Peak Artisan Labs (PAL) has announced the addition of 10 private practice eyecare providers to its growing ownership group, as part of the company's commitment to independent eyecare. Established in July 2023, Peak Artisan Labs serves the Rocky Mountain and north central regions. Based here, and a key member of the Artisan Lab Network (ALN) founded in 2023, PAL’s latest expansion further solidifies its position in the optical industry, according to an announcement from the company.

“This is a testament to our vision and the resonance of our unique business model. Across the nation, numerous independent doctors are seeking partnerships that align with their commitment to autonomy. At PAL and ALN, we not only share this ideology but amplify it,” said Brandon Butler, president, and CEO of PAL and ALN. “The surge in practices recognizing our model as a pathway to enhanced profitability, where they have a voice and directly benefit as lab owners, is truly inspiring.”

The independent eyecare practices joining the PAL family are Youth Vision of Denver; Thornton Youth Vision in Thornton, Colorado; Youth Vision of Aurora, Colorado; Hampden Youth Vision in Denver, Colorado; Wind City Eyecare in Casper, Wyoming; Prairie Vision Center in Wahpeton, North Dakota; Prairie Vision Center in Moorehead, Minnesota; 20/20 Eyecare in Devils Lake, North Dakota; Johnson Eyewear and Eyecare in Minot, North Dakota; and White Spruce Optometry in Bemidji, Minnesota. 

“Joining Peak Artisan Labs and the Artisan Lab Network is a strategic move for us. We believe in the power of independent eyecare to deliver superior patient experiences," said Dr. Jace Picken of Prairie Vision Center. "This partnership grants us greater control over our supply chain, ensuring we continue to uphold our standards."