E-Book Details On-Site SEO for Eye Doctors


NEW YORK—When close to 30 percent of patients and consumers are researching eyecare conditions, providers and eyewear questions online even before they decide what to do or where to go (estimates from a recent VisionWatch report from The Vision Council), it's clear that learning how to maximize the position and visibility of your practice's website on the major search engines is extremely important today.

A free e-book from EyeCarePro sets out to provide a primer on the subject. On-site search engine optimization (SEO) for eyecare, helps ECPs better understand the principles and tactics that can help a site make it to the first page of Google Search.

With advice on developing an effective content strategy, EyeCarePro's experts advise ECPs, "Don’t just list your services, write about them. It’s a chance to both engage potential new patients and fill your website with lots more of those keywords in a way that reads well."

The e-book points out tips and practical strategies for using keywords that are most searched in both descriptions on the website and in headlines for stories within eyecare sites.

It also provides specifics about content tagging, meta-titles and meta-descriptions as well as sitemaps and internal linking.