Impeccably Inscribed

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WHO: For those who love precious details, subtle logomania, and beautiful words.

WHAT: Frames that incorporate writing or lettering along the temples and fronts that bring fashion and penmanship together.

WEAR: (Top to Bottom): From Marcolin’s Guess, style GU7645 contrasts a color-blocked Guess inscription with otherwise thin, subtle temples, bringing a bold, exciting pop of color and design to the classic sunglasses. From Luxottica’s Valentino, style VA2038 brings a glistening collection of stones to the temples to emphasize the iconic “V” logo. From Kering Eyewear’s Stella McCartney, style SC0237S quite literally makes Stella’s name part of the frame’s construction and wraps it around the temple to create one continuous, eye-catching flow. Finally, from Thélios’ Kenzo, style KZ40028U brings the logo to the lens in a beautiful, subtle take on logomania—one that might just make you want to break out your old penmanship workbooks.

WHY: The large and loud logomania trend isn’t always for everyone, but these frames prove that the trend can be taken down a notch for a gentler, more precious take that warrants a closer look.

gplummer@jobson.com