SALT LAKE CITY—Services will be held here on Friday, Dec. 1 for Standard Optical's CEO, Aaron Schubach, 47, who passed away unexpectedly on Nov. 16. Aaron Richard Schubach was the fourth generation in the role of CEO at the optical company, one of the largest retailers and eyecare services providers in the state of Utah and the U.S. Standard Optical was started by his great grandfather in 1911. Schubach joined the company as VP marketing in 1999 and became CEO in 2017, succeeding his father, Stephen Schubach, who himself had followed in his father Richard's footsteps.Stephen Schubach told VMAIL, "There were so many ways that Aaron developed relationships with the staff, his managerial team, the doctors at Standard. When I experienced health issues in 2017, he took on the CEO position and he was a visionary, developing new ideas and direction for the business." Read More