Capturing optical sales requires a patient experience that is smooth, enjoyable and efficient. Here are the key characteristics of our optical dispensary that have resulted in consistently impressive yearly sales growth since our cold-start practice opened in 2015. As practice manager, I run a monthly sales report of how many frames were sold, and which ones need to be reordered. Like clockwork, on the third Thursday of every month, I reorder the frames that were sold, so no empty slots appear for our patients when they are browsing. Read More