Prodesign Denmark Launches New Communication Campaign


Founded by Jorgen Vesterby in 1973, with more than 40 years’ experience in design innovation, Prodesign is releasing a stunning communication campaign for Autumn to bring the extraordinary creative history of the brand under the spotlight. The creative direction of the season has been designed to make a statement, supported by totally new images, with the purpose of promoting a new and unique look—beyond the norm. The messages include “This Fall Looks Green to Us;” “This Fall is looking Edgy;” “This Fall is Made a lot more Sophisticated;” and “This Fall Add Yellow” illustrating a new tone of voice adopted by the brand to support the presentation of fresh new product concepts in the new season. Read More