Dashboard and Other Data Options Help ECPs Understand Patients' Path to Purchase

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NEW YORK—From health care to retail, data has become an invaluable resource for businesses and practitioners. It’s what many see as the key ingredient to meeting, and exceeding, patients’ expectations, and it provides a critical yardstick for measuring business success. In eyecare and optical retailing, the growing interest in data also has led to an increase in the number of options partner companies are developing that collect, track and analyze the data for ECPs to draw upon to manage their practice. From software and tech companies to alliances and large retail groups, a dashboard or other analytical tools have become part of the de facto offering to member ECPs. Vision Monday in its October issue profiled several of the groups offering dashboard-type tools and other options for tracking practice performance in a special feature on the "Path to Purchase." Read More