SCENE + HEARD: Discover 2020 Magazine: Hoya Celebrates ‘Visionaries’ With New Global Brand Positioning By Staff Tuesday, November 17, 2020 12:26 PM Hoya Vision Care is implementing a new global brand positioning that celebrates and underscores its commitment to working closely with eyecare professionals. The tagline for the corporate messaging campaign is “For the Visionaries,” and the lens maker says it “amplifies Hoya’s strongly embedded partnerships with ECPs who are essential to the company’s research and innovation, driving solutions to meet the evolving needs of their patients and to promote business success.” Read More