The stereotype of the male eyewear shopper is that he is looking only for vision and comfort. Style doesn’t seem to impress him, and he’s very cost conscious. If that is your impression, then it’s time to give men and their eyewear another look. Men’s eyewear has come a long way in these past few years. Suspect quality is no longer tolerated by men seeking spectacles up to the refined standards and tastes of today’s modern demands. Men are looking for distinctive shapes steeped in classic frame traditions but with novel twists on legendary themes. Color has dawned anew beyond the standards of black, gray, brown and tortoise. Read More