Media 10 has announced the sale of 100% Optical to CloserStill Media. The deal is the second time that the privately-owned organizer has divested a large scale trade show, following the acquisition of Design Shanghai by Clarion in 2019. 100% Optical launched in 2014, quickly becoming the leading event in its sector in the UK, drawing in over 10,000 visitors annually and occupying almost 20,000 square meters at Excel. It will next take place from March 1-3, 2025. The sale is described as “another major coup for Media 10,” who remain one of the few large independent organizers in the UK and have demonstrated that they are specialists in launching, growing and selling large events across multiple verticals. Read More