Jim Day. 
PORTLAND, Ore.—Pacific Artisan Labs and The Artisan Network have appointed Jim Day as executive vice president of sales and marketing. Based in the Dallas-Fort Worth metro area, he will lead the network's growth and expansion throughout the U.S. Day has served in various cross-functional roles throughout the optical industry, focusing on advancing independent eyecare practices. He began his career with Hoya Vision Care as their U.S. expansion began, operating in field sales, key and strategic account management, sales management, strategic partnerships and executive sales leadership roles.

Additionally, Day has been involved in other vision care product solutions that support independent eyecare endeavors, consulting start-up businesses and operating commercial strategies. He will continue his involvement and maintain advisory roles with these companies, according to Pacific Artisan Labs.

Pacific Artisan Labs, based here, is an independent optometry and ophthalmology-owned lab network. Established in 2018, the lab services over 150 practice locations throughout 25 states, with more than 30 doctor-owners.