NEW YORK—Now in its fourth year, Jobson’s 2024 Ultimate Partners program gives readers the opportunity to highlight their great business support partners and showcase their support. This spring, via the Ultimate Partners program, Vision Monday and 20/20 Magazine asked their readers from all eyecare professions to share their choices for great business support partners in another challenging business year. Specifically, they were asked to recall when they were facing a critical challenge, in 2023 and into this year, and to salute the business partner who showed up at the right moment to help solve a problem.

To identify this year’s “class” of Ultimate Partners, readers of 20/20 and Vision Monday participated in an online survey from Jobson Research. Respondents provided us with details about their most valuable partners by answering these questions: what supplier/business partner stepped up and illuminated new and valuable solutions? Who went above and beyond? Did they reshape a problem into an opportunity? Examples of exceptional collaboration include the following:

● Visual merchandising
● Retail event support
● Launch support focus
● Optical on main/independent retailer focus
● Sustainability focus
● Extraordinary customer service support
● Creative solutions to staffing shortages/personnel support

Based on readers’ responses, a special advertorial section was created for companies to celebrate their nomination from readers as a great business support partner. Taking part in the section, which is now posted within the July/August edition of 20/20 Magazine, are the following companies: Alcon; Bausch + Lomb; Charmant Group; ClearVision Optical; Design Eyewear Group; Europa Eyewear; Hoya Vision Care; InMode; L’Amy America; Marcolin; Modern Optical International; Natscent; OGI Eyewear; Randolph Engineering; Silhouette; Tracey Technologies; Tura; Walman Optical; and Zeiss Vision Care.

Go to VisionMonday.com to read about 2024’s roster of Ultimate Partners who went the extra mile for their optical business colleagues, proving that with collaboration and support they can propel one another to new heights of success.

The Ultimate Partners special section will also be part of the July/August edition of Vision Monday. Look for the digital edition, which will go live on VisionMonday.com, on July 29.