Rose Harris.

PINELLAS PARK, Fla.—Transitions Optical has announced the appointment of Rose Harris to senior director of marketing, North America. In her new role, Harris is responsible for strategic development, implementation and integration of all Transitions marketing programs for the U.S. and Canada. As senior director of marketing, North America, Harris will also represent the region to drive growth and to create cross-functional alignment for regional marketing strategies for Transitions lenses. She will oversee the management of key channels as well as the appropriate consumer and trade marketing functions.

Harris began her career at Transitions Optical in 1991 and has served in various sales and marketing roles. For the past 5 years, she has been both senior associate director and director of channel marketing for North America. During her career, Harris has led launches of numerous generations of Transitions products, driven key account marketing programs, overseen brand activations and managed education initiatives, including Transitions Academy, one of the optical industry’s most well-recognized educational events. 

Product leadership, consumer focus, and operational excellence have made the Transitions brand one of the most recognized consumer brands in optics, the company noted, with more information about Transitions Light Intelligent Lenses posted at or at