Quick Take: British heritage eyewear brand Curry & Paxton has partnered with British fashion label Fred Perry to launch the latter’s first ever eyewear product. 
Specifics: For the collaboration, Curry & Paxton’s Yvan frame has been reworked in black and champagne colorways to reflect Fred Perry’s distinctive black polo shirt with champagne tipping. The frame is made with Mazzucchelli acetate and features 5 barrel hinges and Zeiss lenses. Each frame is handmade in East London.
Selling Point: Peter Lynes, Curry & Paxton CEO said, “When we considered this inaugural collaboration it felt so natural that it should be Fred Perry. Bringing together two of the greatest British heritage brands with unrivalled histories, our iconic Yvan frame is the perfect accompaniment to the Fred Perry shirt. First worn by Sir Michael Caine during the 1960s, the frame is a timeless classic and, as with the Fred Perry shirt, recognized the world over and continues to appeal to global fans.”
Richard Gilmore, Fred Perry managing director said, “We’re excited to partner with Curry & Paxton on our first ever eyewear product. Both brands are shorthand for originality, rooted in the British psyche via film, craftsmanship and men’s style, resonating globally. The sunglasses come in two colors, inspired by the most rebellious of Fred Perry shirt colors—Black and Champagne, the shirt that’s been a piece of the subcultural uniform since the 1950s.”
www.curryandpaxton.com