Quick Take: After a successful pre-release, Costa Sunglasses, from EssilorLuxottica, launches the full collection of King Tide, its most advanced and technical sunglass frame to date.
Specifics: King Tide is built for those who seek performance from their eyewear both on and off the water. It is available in two sizes: six-base King Tide 6, with a straighter wrap, and full wrap, eight-base King Tide 8. It includes removable side shields, shark-inspired venting for zero-fog, sweat management and non-skid hooding. The frames are equipped with Costa’s polarized 580 glass lens technology and built with Costa’s proprietary bio-resin.
Selling Point: John Sanchez, Vice President of Global Product Strategy for Costa Sunglasses, said, “This frame has been five years in the making and is the product of every lesson we’ve learned in our 40-year history on the water. The success of our initial launch was more than we could have imagined, as well as the level of psych from pros, partners and the media – it’s all been a wild ride, ending in the global release. This frame, and how well it’s been received, is why we love what we do. We are a proud Costa community, united by the water and by a thirst to explore everything it has to offer.”