Product: Zeiss SmartLife
Top Line: Zeiss Vision Care US has launched the updated Zeiss SmartLife lens portfolio which takes into account the most advanced visual behavior data along with the wearer's unique attributes to deliver lenses designed for dynamic visual behavior for all ages.
Close Up: Over the past 15 years, the shift towards using technology while on-the-go and intense daily use of digital devices has made dynamic visual behavior an even more important factor for patients of all ages. Multiscreen usage combined with an always-on-the-move lifestyle can lead to uncomfortable vision. Clear central vision as well as smooth peripheral vision are important to easily switch and adapt between different viewing distances and directions.  “The constant use of smart devices on-the-move has dramatically altered the way we use our eyes. With both new and updated lens solutions, the Zeiss SmartLife portfolio makes use of advanced visual behavior data and the wearer’s age to provide greater visual comfort for patients of all ages, including children. We look forward to seeing how patients and our partners in the eye care market will experience the real-world benefits of the expanded Zeiss SmartLife portfolio,” said Jens Boy, president of Zeiss Vision Care North America.
Vital Stats: The new Zeiss SmartLife lens portfolio is designed around our modern lifestyle with the goal of offering greater all-day comfort. The new portfolio is further fine-tuned by age and visual requirements, starting from age six through adulthood, because as we age our visual needs change. The Zeiss SmartLife Progressive Pure, Plus and Superb, along with the Zeiss SmartLife SV, are all updated. The Zeiss SmartLife Individual 3 Progressive, Digital and SV designs and Zeiss SmartLife Young are new. The new SmartLife portfolio will replace the original portfolio. Both will co-exist for a few months while all insurance and ordering systems get updated.
Availability: The all-new Zeiss SmartLife portfolio is now available to all independent Zeiss eyecare professionals nationwide.