More Images
More Images
Quick Take: Mykita is introducing their Into the Matt concept, which emphasizes the warm, understated appeal of matte finishes.
Specifics: Frames in the concept include: Bikki, from the Lite collection, am acetate and stainless steel frame with a geometric shape; AL, from the NO1 SUN collection, a stainless steel aviator sunglass; Wilder, also from the NO1 SUN collection and JOEL, an aviator optical frame from the NO1 collection.
Selling Point: Mykita’s matt concept underscores the fresh, modern, and transformative feel of matte finishes in eyewear.
mykita.com/en