Quick Take: Renowned music and fashion icon Elton John is proud to unveil Elton John Eyewear, a new optical, fashion tint and polarized sunglass collection in partnership with Eyewear Designs Ltd.
Specifics: Launching with three collection stories, “Academy,” “Rock ‘n’ Roll,” and “Fame & Fortune,” each frame is inspired by milestone moments in his historic life and career. Available at an upper-moderate price range, Elton John Eyewear is currently available in independent eyewear professional channels in the U.S., U.K., and E.U., with plans to expand into global retail chains in 2024. 
Selling Point: Showcasing the legendary artist's distinctive flair and passion for bold, timeless design, Elton John Eyewear draws inspiration from many of the performer’s favorite, vibrant stage costumes and his life-long pursuit to inspire fans to live their true, authentic selves, starting with a simple accessory, eyewear. He was personally involved in the design and realization of every aspect of the collection, which offers a range of optical, tinted lenses and polarized sunglasses. Created with high-quality materials and expert craftsmanship, each frame is reminiscent of John’s signature style with rich gemstone color palettes, luxuriously layered acetates, inlaid feathers, and metal coining trims complete with temple tips and hinges capped off with his signature E-star mark of Elton John. 
David Furnish, CEO of Rocket Entertainment Group, said, “Creating the Elton John Eyewear range took Elton and me on an incredible journey through his life, reliving both personal and musical milestones. Creating this brand, in partnership with our wonderful partners at Eyewear Designs Ltd, is a true reflection of Elton’s style and something we are both immensely proud of.” Elton John Eyewear will be displayed in a special environment at the Eyewear Designs booth #1421 during Vision Expo East, March 15-17, 2024, at the Javits Center in New York City.
https://eyeweardesigns.com/collections/elton-john