Quick Take: Morel is debuting Originale, a selection of ophthalmic frames in an array of vintage shapes and colors. There is also a sunglasses release in this collection. 
Specifics: The nostalgic models in the Originale collection are perfect replicas of Morel’s previous releases from the ‘50s and ‘60s. This release features two delicate butterflies, a cat eye, a classic round and a modified rectangle.  A range of POP materials is also available to showcase the collection, including counter cards with vintage advertising imagery.
Selling Point: Originale is a testimony to Morel’s history and passion.