Luxottica Intros New Starck Biotech Paris Styles


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Quick Take: Luxottica is adding new styles to its Starck Biotech Paris collection.
Specifics: The new collection features both optical and sun styles that merge design and biomechanics. The frames are created using patented Biolink technology, which features a screwless hinge inspired by the human collarbone to be flexible and durable. Featured styles include SH2038, a round metal frame, and SH5025, a bold sunglass style.
Selling Point: Stark Biotech Paris uses a technological mindset to bring comfort, fit and flexibility to eyewear.