Caterina Bianchi (top) and Karen Williams.

Quick Take: Yalea, house brand of De Rigo Group, has unveiled “The Portrait of Dreams,” a campaign shot by Romanian photographer Mihaela Noroc.
Specifics: The campaign travels through 9 countries and 13 cities throughout the U.S. and Europe, discovering the different faces of beauty through dreams, lives and achievements. Each week the campaign will reveal the face of a new woman, telling her story and discovering her authentic beauty. The first four “Portraits of Dreams” to be presented will be: Nicole Vindel, food designer and artist from Barcelona; Pauline Grisoni, Parisian journalist and podcaster; Karen Williams, model and empowered aging ambassador from New York; Caterina Bianchi, soloist at La Scala in Milan. Bianchi said, “Today I look back with pride at that little girl who, at the age of 10, moved here alone, to follow her light. The same light that has always confirmed to me that you can get to the top without stepping on anyone. Remain kind, work hard, get excited.”
Selling Point: The campaign will be shared on Yalea’s website, social profiles and in selected shops globally. With this campaign, Yalea reconfirms its commitment to women.