Quick Take: Ultra Limited is presenting its Spring/Summer 2024 campaign, showcasing new styles.
Specifics: The campaign features recent releases showcased at Mido 2024, including the models Spargi, Lido, Pellestrina, Tropea and Manfredonia. The frames are paired with silk scarves featuring vibrant colors and patterns that mirror the eyewear. Best selling models Catanzaro, Carrara, Brindisi and Siracusa Tortona are also featured. 
Selling Point: Ultra Limited’s Tommaso Poltrone said, “For the Spring/Summer 2024 campaign, we evolved the decorative scarves concept to empower our models to freely express themselves, show their personality and revel in the playful spirit of our inimitable frames.”