Top Line: LOOK is presenting its newest communication campaign created in collaboration with Max Galli Communication. 
Close Up: The campaign centers five models who represent the people who choose to wear LOOK eyewear. It follows the models on a journey from past to present and through three overlapping worlds. It is connected by the “LOOK IS MORE” motto, an invitation to look beyond and embrace the new. 
Vital Stats: LOOK CEO Vittore Tormen said, “This campaign aims to strengthen LOOK’s position in the industry, attracting a new generation of consumers who appreciate innovation, style and quality. An audience that embraces the brand’s values, reliability and modernity. We want to inspire confidence in our brand and create a connection with our followers, demonstrating that the future is already here, ready to be embraced.”