Top Line: FYSH, from WestGroupe, is presenting its 2024 campaign. 
Close Up: Fashion photographer Yu Tsai shot the campaign, which encapsulates the essence of a Palm Springs escape with the glamour and charm of the ‘60s and ‘70s. In this Palm Springs setting, the FYSH sun and optical collections make a bold statement and show off each woman’s unique style and confidence. 
Vital Stats: The new FYSH campaign encapsulates the brand’s flair and values.