Costa Intros Two New Point of Sale Materials


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Costa has introduced two new point of sale materials as part of their multi-year campaign launched in May. The new materials tie into the global campaign, which is designed to attract consumers interested in water sports and other outdoor, water-related activities. VMAIL reported on this new campaign in June. The new POS materials are a fabric hanging banner which features campaign imagery and the campaign’s tagline: “For those who need water to breathe,” and an optical dispensing pad which features the Costa brand pillars “explore,” “perform,” and “protect.”
The fabric hanging features Kimi Werner, a United States National Spearfishing champion, chef, artist, and popular speaker. The optical dispensing pad is made of the same sustainable, renewable cork material Costa uses in their optical and new sunglasses cases.