Shamir Insight Reveals New Brand Identity

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SAN DIEGO, Calif.—Shamir Insight announced today the launch of its new corporate brand, logo, tagline, and identity. The company noted that the changes were made to ensure that its brand values and strategy reflect its purpose, which is “to help eyecare professionals grow their business and fulfill their vision.” The rebranding is part of the organization’s strategy to evolve its business and create a foundation for new opportunities. “In the last year, the Shamir team has worked diligently on these changes, and we are pleased to introduce an entirely new Shamir logo and brand message,” said Raanan Naftalovich, president of Shamir Insight, North America.

“While our mission to ‘ReCreate Perfect Vision’ has not changed, our modern and innovative identity better captures the spirit of our dynamic company.”

Naftalovich explained that Shamir’s new “S” logo represents its four established values, “a passion for innovation, outstanding customer service, flexibility in the marketplace and a desire to be the best, but never rest.” He added, “This evolving positioning precisely illustrates our growing ambition in the market. We’re excited for the future of Shamir.”