I-deal Optics and Haggar Clothing Company Announce Renewed License Agreement

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TROY, Mich. and DALLAS, Teas—I-deal Optics Holdings, Inc. and the Haggar Clothing Company have announced a multi-year extension of their license agreement that grants I-deal Optics the rights to design, produce and distribute sun and prescription eyewear under the Haggar brand through Dec. 31, 2023. Founded in 1926, Haggar has grown into America’s number one selling dress pant brand and one of the world's most recognized brands of men's apparel and accessories. Haggar products feature industry leading innovations in comfort and quality, providing men with the ultimate in style and value. I-deal Optics has proudly held the eyewear license since 2005, the company noted.

Michael Feldman, president and CEO of I-deal Optics, said, "Our long-term partnership with Haggar has been very meaningful to the success of our company. We are fully aligned with their key value of service to the customer and look forward to continuing our growth path together.” The vast Haggar Eyewear collection consists of high-quality flexible titanium’s, wide-fit styles, and an active collection.

Michael Stitt, president and CEO of Haggar Clothing Co., said, “I-deal Optics has been an incredible partner for 15 years. The eyewear they produce supports the comfort and innovation-centric leadership of our brand and the needs of our customers. We’re thrilled to extend this relationship.”

I-deal Optics is a leading supplier of prescription eyeglass frames to the value segment of the eyewear market. The company delivers a combination of innovation and quality at the best prices possible across a broad portfolio of products consisting of nine brands and over 600 styles. I-deal has delivered strong financial performance by consistently growing sales and earnings since it was founded in 1996, the company said.

Haggar Clothing Co. has been designing and producing innovative men's wear since 1926 with a mission that has remained constant for more than 90 years. Haggar Clothing Co. is a division of Randa Apparel & Accessories.