LAS VEGAS—Marketing4ECPs is hosting a Social Media Boot Camp designed specifically for eyecare professionals looking to maximize their online presence and harness the true potential of social media platforms for their practice. This event will take place on Wednesday, September 27 at The Venetian Expo. It is designed to help eyecare professionals connect, engage and grow their patient base through effective digital marketing and social media strategies in the age of digital transformation. This engaging panel discussion with Harbir Sian, OD, Joseph J. Allen, OD, Kayla Ashlee, and Michelle Alexander will bring together a group of professionals with unique expertise and perspectives on marketing the eyecare industry.

Presentations will include a variety of topics to help grow your practice and improve your marketing reach.

Mastering Social Media: 10 Tips to Level Up Your Game
From creating engaging content to building a strong brand presence, this workshop covers everything you need to know to master social media, grow your online following and fill your calendar.

Pay to Play on Social Media: How to Advertise
In this presentation, participants will explore the benefits of social media advertising and how to effectively use paid promotion options such as sponsored posts.

Unleashing the Power of LinkedIn: The Secret Social Channel
Participants will explore the unique advantages of using LinkedIn as a social channel, share best practices for creating engaging content and building a strong professional network and provide real-world examples of how eyecare practices have successfully leveraged LinkedIn to achieve their goals.

Cracking the Code: Expert Perspectives on Successful Digital Marketing and Social Media
This engaging panel discussion brings together a group of professionals with unique expertise and perspectives on marketing and the eyecare industry.

The TikTok & Instagram Revolution: Crafting Engaging Content for Maximum Impact
In this presentation, participants explore the power of TikTok and Instagram video content in reaching new patients and building your eyecare practice.

Measuring Social Media ROI: How to Track the Success of Your Online Presence
In this presentation, eyecare professionals will learn how to measure the return on investment (ROI) of their social media presence. Attendees will discover effective methods for tracking engagement and analyzing data to determine the success of their online marketing efforts.

Register for this event by visiting the Vision Expo West website.