YUMA, Ariz.—Gatorz Eyewear has announced the addition of Marilyse Gagnon to the team as product line director. Gagnon brings over a decade of experience in the eyewear industry, having held positions in sales, project management, product development, marketing and go-to-market planning and strategy. In her new role at Gatorz, Gagnon will be responsible for overseeing the product through its entire life cycle across all distribution channels. This includes business strategy, product analysis and development, demand creation, marketing, in-market sales and sell-through opportunities.

In addition, she will focus on strategy and go-to-market planning, creating alignment within the company as well as with partners and collaborators.

Gagnon said, “I am delighted to work with the talented team at Gatorz and look forward to setting a new standard in both alignment and innovation. Gatorz has incredible design, engineering, development, and testing facilities right here in the U.S., with an even more impressive team behind it all. Together, we aim to deliver eyewear that effortlessly combines style, comfort and the best functional performance possible—whether on or off duty—from a brand you already know and trust.”

Eric Baker, president, Gatorz Eyewear, said, “We are thrilled to have Marilyse join our team. Her extensive experience and passion for innovation will undoubtedly drive our product development efforts to new heights. We are confident that her contributions will help us achieve our goals and deliver exceptional eyewear to our customers.”