"We're already starting to see retailers roll out AI-powered search capabilities within their apps. With so much information out there, it can sift through irrelevant content and get consumers answers faster."

Benny Blum, senior vice president, product at Syndigo, commented on findings from a Syndigo research report, "Generative AI Trends in Retail and eCommerce," which found that nine out of 10 retailers are using Generative AI to improve the customer experience.