INSIGHTS Retailers Challenged to Meet High Consumer Expectations By Staff Wednesday, February 21, 2024 2:08 PM “The U.S. retail sector is facing challenges meeting the increasing high consumer expectations including everything from a smooth in-store experience to maintaining customer loyalty.”These are among top findings from the SOTI retail report, “Techspectations: Consumer Demand for Digital Transformation in Retail,” which also revealed 94 percent of U.S. consumers use in-store tech but 78 percent are concerned about personal data security.