“The more engaged store associates are with customers, whether in-store, online or across social media channels, the better the customer experience they'll provide to a brand's customers.”

Comments from the article, “Retail Service Skills Needed to Drive Customer Experience.” The article also points out that, “Retailers and brands are seeking employees who possess all the soft skills, as well as hard skills due to the ever-changing consumer shopping in the store, online or via a social media channel.”