"For brands nervous about jumping into the live shopping space, consistency is key. As the data showed, more than half would shop through these channels if it was available more consistently.”

Santiago Naranjo, CRO, VTEX, commented on results from a VTEX survey that polled 1,000 U.S. consumers. He added, “Don't focus on becoming an overnight, viral success with one event. Focus on consistently delivering a technically seamless and engaging experience for your consumers, and the rest will follow."