"Every time we've conducted the Consumer Insights survey, we've seen tremendous year-over-year gains in consumer enthusiasm for SMS from the brands they love, as well as how they're adopting and using Mobile Wallet."

Alex Campbell, Vibes co-founder and CIO, commenting on a top finding from the Vibes survey, “2024 Mobile Consumer Insights Report,” that polled more than 1,000 mobile-centric consumers to determine how consumers interact with brands via the smartphone.