Insights for 11-8-19

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"Consumers are inundated by promotions and marketing offers. To cut through the noise and encourage consumers to act, brands need to focus on an individual's underlying motivations and form offers that are personally tailored for greater engagement."

Nicole Amsler, vice president of marketing at Formation, in a recent interview with the web portal Retail Customer Experience for its report on personalization and why it’s critical to the retail customer experience. (Formation, a marketing platform, leverages AI and machine learning for personalization and looks at the whole human when personalizing to gain insight on what retailers should be doing, as well as why.)