Insights for 10-3-19

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"The U.S. ad market had a great first half thanks to a strong economic environment as well as media innovation and a dynamic technology vertical. Digital media ad sales matured, as expected, but continued to grow close to 20 percent [year over year], while editorial media performed better than expected thanks to a recovery of radio, and out-of-home in full swing."

MAGNA’s Vincent Létang, executive vice president of global market intelligence, in the firm’s recent report and advertising forecast. MAGNA, a centralized IPG Mediabrands resource, develops intelligence, investment and innovation strategies for agency teams and clients.