"Understanding Gen Z is pivotal for retailers and brands as they wield growing purchasing power.”

Nfinite founder and CEO Alexandre de Vigan commenting on findings from the Nfinite survey, "Gen Z Shopper Insights: Understanding Generational Sentiment." She added, “Our survey highlights the meticulous nature of Gen Z's purchasing decisions, emphasizing the challenge for retailers and the importance of adapting strategies to cater to this discerning demographic.”