"With consumers having more control and buying options than ever before, winning in today's experience economy requires marketers to reach customers with the right offer at the right time, at the right place, and via the right channel."

Chris Wayman, EVP, promotion, loyalty, and messaging, Merkle, commenting on top findings from the 2024 Loyalty Barometer Report from Merkle, which found that “while a great product is the top reason consumers love a brand, customer service, loyalty programs and experience still have the top impact on whether a consumer keeps doing business with the brand.”