INSIGHTS Customer Feedback Is Cornerstone of Business Success By Staff Monday, July 22, 2024 11:13 AM “It doesn't matter if your product or service is perfect in every way: if you aren't considering your customers' needs, your business can't reach its full potential.”Smitha Baliga, CEO and CFO of TeleDirect, from her blog entry, “How to Collect, Analyze and Act on Customer Feedback.” She adds, “The importance of customer feedback cannot be understated. It's a cornerstone to success.”