“Retailers should consider marketing additional sales and creating more shopping holidays to not only spread out consumer spending, but also flatten the curve of peak season logistics and its respective labor challenges."

Jason Minghini, SVP, operations at Kenco, responding to findings from a recent Kenco survey, “2023 eCommerce Peak Season Pulse,” which indicated that fifty-four percent of American consumers are worried they won't be able to afford the gifts they want to buy this holiday season and 58 percent expect to spend the same amount of money as they did a year ago.