"While holiday spending will be up this year, our survey found that 52 percent of shoppers have a pessimistic outlook for their budget, with 20 percent expecting to spend more and get less due to inflation."

Martim Avillez Oliveira, group chief revenue officer, ESW, commenting on the “ESW U.S. Holiday Shopping Report 2023” that also found that more than a third of consumers, 36 percent, plan to use TikTok for holiday shopping this year