"In today's market, it's crucial for brands to create authentic and engaging content at the consumer's preferred place and moment of engagement.”

Zarina Stanford, CMO, Bazaarvoice, commented on Bazaarvoice's 2024 Global Holiday Season Consumer Behavior report that showed that 23 percent of consumers are planning to begin their holiday shopping by August or earlier this year. The study also found that more than a third of consumers will start holiday shopping by September and more than half will start by October.