INSIGHTS Are Customers Willing to Share Personal Data? By Staff Tuesday, May 30, 2023 12:37 PM “While there is sufficient demand for personalization, achieving it in the most-privacy-respecting way possible is imperative.”Comments from Melissa Minkow, director, retail strategy, CI&T, on a recent personalization survey that indicated that consumers are willing to share some personal data, but they want retailers to ask for their permission first. Download the report, “Personalization Survey Shows Consumers Are Reluctant to Share Much With Retailers.”